Hounds Town USA names Breken Randall as marketing chief

Hounds Town USA appointed Breken Randall as vice president of marketing as the dog daycare franchise pushes past 100 locations and expands nationwide. The move comes amid new openings, leadership additions and growing recognition for the brand’s franchise and workplace performance.

Why it matters: - Hounds Town USA is adding marketing leadership as the brand scales past 100 locations and works to keep pace with demand in the growing pet care market. - The company is investing in systems and franchise support while expanding into new states, which can affect local store performance and the customer experience for pet parents.

What happened: - Hounds Town USA named Breken Randall vice president of marketing. - Randall will lead the brand’s national marketing strategy, with a focus on local store performance, franchise marketing resources and long-term system growth. - The appointment comes as Hounds Town USA enters the second half of 2026 after a milestone first half of the year. - The company is based in Ronkonkoma, New York.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously oversaw marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles at True Religion and A|X Armani Exchange. - Hounds Town USA opened its 100th location in April 2026. - The franchise has grown to more than 100 locations across 27 states. - During the first half of 2026, Hounds Town USA opened five new locations. - Those openings included the brand’s first locations in Delaware, Minnesota and Utah. - The company also named Courtney Allison chief franchise officer and integrator in March. - Allison brings more than a decade of franchise leadership experience. - Hounds Town USA says Allison is focused on franchisee support, cross-functional alignment and systemwide consistency. - Entrepreneur ranked Hounds Town USA No. 141 on its 2026 Franchise 500, up 32 spots from the prior year. - Entrepreneur also listed Hounds Town USA among five franchise brands benefiting from the growth of the pet care industry. - Inc. named Hounds Town USA to its 2026 Best Workplaces list. - Hounds Town USA was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - The brand offers doggy daycare, boarding, pet spa services and, at select locations, Pet Taxi transportation. - Hounds Town USA projects more than 25 locations will open or be awarded in 2026. - The company says its all-day play model leaves dogs happy and tired, a result it calls the “Hounds Town Hangover.” - Hounds Town USA says its daycare model is built around a natural pack environment and is designed for dogs of all sizes, breeds, ages and abilities.

Between the lines: - The Randall hire signals that Hounds Town USA is prioritizing brand-building and local franchise execution at the same time. - The combination of growth, recognition and new leadership suggests the franchise is trying to turn national momentum into more disciplined expansion.

What's next: - Hounds Town USA says it remains focused on expanding thoughtfully in the second half of 2026. - Additional locations are in development. - The company plans to keep investing in marketing, franchisee support and growth infrastructure. - More information is available in the company’s announcement and franchising details.